Polo: It’s a Sport That’s Good For Business!
Horses and polo have an immense public appeal. The combination of a fast, exciting, sport and beautiful, bold, athletic horses is a “can’t miss” opportunity for an individual, business, or corporate sponsorship. Individuals with the financial ability to do so have spent millions of their own fortunes to own their own sports team, and corporations such as Ralph Lauren, Nespresso, Piaget, Maserati, Lexus, BMW, Land Rover and Veuve Clicquot Champagne have made millions by associating their companies with polo’s image.
Locally, polo sponsorship makes sense for any company that wants to reach the highly desirable polo market. Not only will you have contact with your customers on the field, your company will also receive significant local and national publicity. The PR vehicles for polo in our area have included exposure in all types of major media including print, television and radio. Local print coverage appears regularly in the Aiken Standard, The Augusta Chronicle and The Aiken Horse. International and National print exposure has been received in Sidelines Magazine, Polo Magazine Player’s Edition, the Virginia Sportsman, Garden and Gun and The Morning Line, among others. In addition, numerous additional exposures are provided on the Internet through web site postings not only on our site and Facebook page but also on those of many of our associates in the hospitality, tourism and real estate fields.